AMA defines Sales Management as "the planning, direction and control of personal selling,including recruiting,selecting,equipping,assigning,routing,supervising, paying and motivating as these tasks apply to personal sales force". The term Sales Management includes managing of all the sales related activities including below the line advertising, sales promotion, physical distribution, pricing and product merchandising Sales Management involves an understanding of the effort that goes into the management of the sales force and the various processes of sales.
Sales Management entails numerous objectives which are executed by sales managers. There are mainly three such objectives:
1. Sales Volume
2. Contribution to profits
3. Continuous growth
4. Market Share
5. Corporate image
The sales of Maggi 2-Minute Noodles are typically in the retail stores. The consumer just has to ask for the product in some mom and pop store or if its a super market he just has to locate it and buy it.
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