Branding and Brand management

A Brand is a distinguishing symbol, logo, name, word or sentence that enables a product to publicly distinguish itself from other products so that it can be easily communicated and marketed. Over time this image becomes associated with a level of credibility, quality and satisfaction in the consumer's mind.

Branding is defined as the process involved in creating a unique name and image for a product in the consumer's mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Elements Of Branding

Brand Name : Maggi 2-Minute Noodles

• Maggi has been named after its founder Julius Maggi
• Maggi has become a synonym for noodles all around the world
• It claims to have added value to our life without taking '2-minutes' of our daily life
• Easy to memorise and perform

Brand Logo:

• Maggi's first logo was developed by a French painter named Etienne Bouisset
• The distinctive red and yellow Maggi logo is well known all over the world
• Maggi's logo is also used to promote its range of sauces,pastas and cup noodles

Brand Slogan :

• Maggi was positioned as '2-Minute Noodles' with a punch line that said "Fast to cook Good to eat"
• The jingle "Maggi, Maggi, Maggi" quickly grasped the attention of consumers all over India
• The slogan "Taste bhi,Health bhi" is a strong brand element of Maggi

Brand Promise :

• Maggi has been providing its customers a guarantee of quality, consistency and reliability for over 25 years now
• Maggi has managed to create a strong brand image of itself by promising authenticity to its consumers