Wednesday 25 September 2013

Distribution Decisions

Distribution is the process of moving a product from its manufacturing source to its customers. Maggi follows the distribution channel of Nestle. Nestle has two distribution channels. One for Chocolates and the other for Maggi range, Nestle dahi, Aquafina etc. The distribution channel of Maggi is as given below:












Wholesalers are not a part of the formal structure of Nestle India’s distribution network for NCR.They make bulk purchases from the distributors directly thereby leveraging on the margins.

Today, Nestlé India has presence across India with 7 manufacturing facilities and 4 branch offices spread across the region.

Nestlé India’s first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, as Nestle launched Maggi Noodles, it set up factories in Nanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more factories - at Ponda and Bicholim, Goa, in 1995 and 1997 respectively. The seventh factory was set up at Pantnagar, Uttarakhand, in 2006. The 4 branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The Nestlé India head office is located in Gurgaon, Haryana.

No comments:

Post a Comment