Customer value is the benefit
that a customer receives from a product or service in comparison to its cost.
Customer value aims at delivering the desired goods and services at low prices
and creating value for money for the customer.
Value to customer
From a midnight snack to an emergency meal, Nestle’s Maggi has been a part of nearly everyone’s
life. The value a customer derives out of Maggi are many and are as follows:
- Nestle India Limited’s brand name and reputation
- Quick and easy to make noodles
- Saves a lot of time
- Tasty and healthy
- Light snack
- Comes in various flavours
- Value for money
- Easy availability in mom and pop stores as well as big retail outlets
- Availability in various quantities
- Easy access to customer complaint number
- Nutritional content on packet
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