Wednesday 14 August 2013

History-All About Maggi





  • Do you remember the days when instant noodles was not a part of our lives? It was so very difficult to satiate hunger pangs back then. This need led to the birth of the perfect light snack-Maggi Two Minute Noodles
  • Maggi’s history dates back to 1872. It was founded by Julius Maggi of the Maggi family in Switzerland
  • The merger of Maggi and the Nestle family took place in 1947 and it was in 1982 that Nestle India Limited launched Maggi in India
  • The launch of Maggi Two Minute Noodles introduced an entirely new food category of ‘instant noodles’ and created a buzz in the Indian packaged food market
  • Since then Maggi’s highest growth has been seen in Asia,aided by the success of its instant noodles in India
  • Maggi now enjoys a market share of about 86% and the brand has grown to an estimated Rs.200 crore and contributes to around 10% of Nestle India’s top line
         
      




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