Holistic Marketing

Holistic Marketing refers to a marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company's commercial activities. It is a concept based on the development,design, and implementation of marketing programs,processes and activities that recognize their breadth and inter-dependencies. Holistic marketing realises that  "everything matters" with marketing and that a broad,integrated perspective is necessary to attain the best solution. Four main components of holistic marketing are: Relationship Marketing, Integrated Marketing, Internal Marketing and Socially Responsible Marketing.

Maggi 2-Minute Nooldes has now become a part of our daily lives. This light snack has made its way right to the top and has gained temendous popularity due to its high quality, convenience and nutrition. Maggi dominates the estimated Rs. 1300 crore instant noodles category in the country with 80% share, according to Nielsen data. Maggi was among the most trusted brands in 2012 and was ranked 9.Maggi's biggest achievement is that despite a lot of struggle in its initial years Maggi has managed to establish itslef as a household name. Maggi truly practices holistic marketing.